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The Story Behind “BE” (Be Evolved)
The BE brand was created in memory of Riley, a talented rapper and close friend who tragically took his own life in 2002. Riley’s passion for music was undeniable, but like many independent artists, he faced a harsh reality—limited resources, no access to major marketing channels, and the overwhelming pressure to succeed alone. His story is not unique.
BE (Be Evolved) stands as a tribute to Riley and a lifeline for independent artists striving to evolve through their struggles. We believe music is more than expression—it’s survival. That’s why BE is more than a brand; it's a movement designed to support the mental, emotional, and professional well-being of artists navigating an often unforgiving industry.
25% of all proceeds go directly to the National Alliance on Mental Illness (NAMI) to help combat the depression, anxiety, and isolation that too many endure in silence.
The Mission:
To elevate independent artists emotionally, creatively, and economically by building platforms, systems, and support networks that empower them to evolve in their artistry, in entrepreneurship, and in their lives.