Become A Sponsor

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Partner with the Music-Performance Sports League (MPSL)

Bring the energy of sports to the passion of music. As a sponsor, you’ll connect with fans, artists, and communities through competition, storytelling, and measurable impact.

Why Sponsor MPSL

Cultural crossover: Where music and sports meet, fans watch, vote, and share in real time.
New talent pipeline: Independent artists treated like athletes with seasons, standings, and championships.
Always‑on content: Weekly matches, highlights, and “SvS: On The Clock” recap series.
Event footprint: Online seasons
Brand‑safe production: Judged competition, clear rules, and official oversight by MPSL.

Audience & Reach

2025 Song vs Song (Solo Division) Season Results: June - September

Fanbase: 2,123 registered voters
Digital reach: 3,291 monthly impressions via SvS matches
Demographics: Ages -18-34 (Millennial & Gen Z)

Sponsorship Tiers

Category exclusivity available at select levels.

Silver - Entry

Great for regional brands and startups.

Logo on SvS match pages and score graphics
Shout‑out in “On The Clock” weekly recap
1 sponsored social post/month
Inclusion in sponsor carousel on MPSL site
Investment: $2.5k–$5k/season

Golden - Growth

Balance reach + engagement

Everything in Silver Mic
Branded replay segment (“Play of the Week” or “Track of the Night”)
2 sponsored social posts/month + 1 email mention/round
Product/offer placement on vote confirmation screen
Investment: $7.5k–$15k/season

Platinum - Premier

High‑impact, multi‑channel presence.

Everything in Golden Mic
Logo on judges’ desk & stream overlay lower‑thirds
Co‑branded mini‑feature: 60–90s story on an artist/team
Contestable category presented by your brand (e.g., Delivery, Radio Readiness, Delivery)
Quarterly giveaway or fan challenge (opt‑in data capture)
Investment: $25k–$50k/season

SvS US Championship

Own the league championship

"SvS US Championship presented by [Brand]" naming rights
Open/close billboards in broadcast + site hero takeover
Custom commercial (15–30s) inside stream
Co‑developed community initiative/scholarship for independent artists
VIP integration at press conference & post‑match interviews
Investment: Custom; limited to 1 per season

Custom Partnerships

Tell us your objectives and constraints, we’ll craft a package that aligns to your budget and marketing goals.

Category ownership (e.g., Energy Drink of MPSL)
Retail tie‑ins (QR‑to‑vote on packaging)
Scholarship fund for independent artists
Co‑branded merchandise capsule
City series: spotlight local artists in [City]

How Sponsorship Works

Intro Call (30 min): Goals, targeting, timeline, budget.
Proposal: Assets, deliverables, and calendar.
Approval & Assets: Logos, guidelines, offers, trackable links.
Activation: Integrations go live across digital and event touchpoints.
Report & Retain: Post‑campaign wrap with insights and recommendations

FAQs

What is MPSL?
The Music‑Performance Sports League is the governing body for the online competitive music performance league, Song vs Song (SvS).
How are winners decided?
Fan votes and judges’ scores combine to form the final results, similar to traditional sports with officials.
Can we target specific regions or genres?
Yes. We can focus by city, region, genre, or demographic segments.
Do you offer category exclusivity?
At select tiers and for title‑level partnerships. First‑come, first‑served.
What are creative deadlines?
Logos 14 days before first flight; videos and overlays 10 days; offers/links 7 days.
How do you handle brand safety?
We enforce competition rules, content guidelines, and review all creative and placements prior to publication.